Garden Center Marketing Blog

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  • Print Your Own Bench Cards and Save Big!

    If you have a color laser printer you can print your own bench cards and save a lot of money and time. Save Time When you have the appropriate blank sign material, you can download and print your bench cards in about the same amount of ti...
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  • Add an Early Splash of Color to Your Garden Center

    As you know, color sells. However, it's a challenge to have impressive colors from your plants at all times. Fortunately, with banners, feather Flags and bench cards, you can get your customers' attention with color whenever you want to.  Mesh ...
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  • Change out Feather Flags to Increase 'Noticeability'

    Changing out your feather flags regularly will help increase their effectiveness. You can order the 'flag only' to keep your cost down by reusing the ground stake and pole. For example, you could buy a 12' Annuals flag with the ground stake hardware...
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  • Selecting the Correct Banner Material

    Between hundreds of designs, three different standard sizes, unlimited custom sizes and three primary banner material options, we have a solution for almost every sign need. If you don't see what you're looking for here and it can be printed on give ...
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  • Meta Tags: You're Not Using Them But You Should

    Let's first talk about what Meta Tags are and what they are not. Meta Tags are not the silver bullet to get you the to top of search results.  Filling out your Meta Data will not cause you to go from page 30 to page 1 for a keyword. What Meta Ta...
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  • Plant Database Search Tips

    With a plant library of more than 22,500 plant records, using the text search box is the quickest way to find a specific variety. In order to have the best results, use a single word of the Cultivar.  For example, if you are looking for Veteran'...
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  • Cleaning Your Coroplast and Vinyl Signs

    The best way to clean your coroplast and vinyl banners is to use a sponge and dishwashing soap like Dawn. Do not scrub too hard and definitely do NOT use a pressure washer. I learned that lesson the hard way; a pressure washer will definitely clean y...
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  • Don't let the sun ruin your sign's readability

    If you plan to hang a vinyl banner where the sun will shine through it at some point during the day, be sure to use vinyl with a blockout layer. This will ensure that the light will not 'bleed through' your sign to make it difficult, or impossible to...
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  • Sign Tip: Make sure sign is easily read from a distance

    In our 'Bigger is almost Always Better' blog on December 18th, we discussed the need to test font sizes to make sure the sign lettering is big enough to read. This blog expands on the tip of how to test font size BEFORE you pay for a sign....
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  • Create a Signage Sales Funnel

    Your Garden Center is competing with anyone or anything that takes your customers' time and/or money. If your customer runs out of time or money or worse yet, both, they will not be spending either with you. Good signage addresses the time constraint...
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  • Use the 40/60 Rule to Have Signs that Rock!

    If you are not careful, a sign can be transformed into an article very quickly as you keep thinking of things you want to tell your customer. The more you try to say, the less is heard.
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  • Hundreds of new Syngenta varieties now available

    Syngenta Flowers and GardenCenterMarketing.com are working together to make it even easier for garden centers to have customized bench cards, hang tags, pot labels and website pages with Syngenta varieties. 
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  • Use Contrasting Colors to Draw Attention on Your Signs

    It is quite common for people to be disappointed with the lack of “pop” on their actual signs versus what they approved on the monitor. Similar to font size, approving color choices based solely on what you see on a computer monitor can r...
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  • Good Signage is Not Optional

    Target does it. Home Depot does it. “It” is using signage effectively to help their customers quickly find the products they are looking for. If successful retailers spend money on signage, it must make financial sense. With today’...
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  • Create a Buzz! Pollinator Friendly Plants

    To state the obvious, there has been a lot of news about the importance of pollinators. Take advantage of heightened consumer awareness with our new 'Attracts Pollinators' signs. Group your pollinator attracting plants with these signs to make it ea...
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  • Got Metric?

    We have recently introduced the option for displaying metric units on bench cards, hang tags and pot labels.
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  • Ink Saver Templates Now Available

    Recently, customers began inquiring about which templates require the least amount of ink to print. While some templates used less ink than others, we could not confidently proclaim that one template over another was truly ink-friendly. That is, unti...
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  • 4 Reasons You Need a Mobile Website

    Smartphones are everywhere.  Sometimes we love them and sometimes we don’t, but for now they’re here to stay and there are a few reasons you need to make sure your site is optimized to effectively capture this expanding audience....
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  • Portland's International Rose Test Garden

    The International Rose Test Garden was one of 24 official testing sites for the internationally respected All-America Rose Selections (AARS). The All-American Rose Selections was a non-profit association of rose growers and introducers dedicated to t...
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